The BMW Bruiser is a father and son project started in 2025 created out of love for driving, passion for cars, and an appreciation for automobile photography.

Our 2018 BMW X1 in Estoril Blue, dressed in an M-sport package is lowered with custom modifications and is nicknamed “The Bruiser” due to it’s black and blue colour and mean looking BMW CUV styling. In the partnership between father and son, the son leads the way on tech and mods, while dad provides creative direction, support, and produces digital imagery.

THE TEAM

Nodin Chard, the son.
Nodin has an unrelenting thirst for mods combined with a desire for the best performance. He grew up playing driving video games and Mechanic Simulator, he works on mini bikes as a side job, and has as a level of tech knowledge more advanced than most adults. He spends hours reviewing tech data, upgrades, and creating modded video game cars to test.

Brian Chard, the dad.
Brian has a love affair with driving and car photography. From his early days with a station wagon, to his first new car an Acura Integra, to multiple Subarus, and a Toyota, Brian enjoys the subtleties of all performance vehicles. Brian spent many years driving through rugged terrain in British Columbia with many road trip to California, Colorado, Utah and beyond. Brian probably first fell in love with BMW’s on the autobahn in Germany.